According to a Statista study, the global non-alcoholic drinks market is anticipated to experience a volume growth of 2.3% this year.By 2027, it is projected to reach 944.6 billion litres — clocking a CAGR of 4.6% between 2023-27. Currently, India’s ready-to-drink juice, mocktail and non-alcoholic beverage market comprises over 200 players.Makers are raking in the most from millennials as well as health-conscious Gen Zs, that lap up everything that is natural and organic. “The post-Covid era has ignited a profound shift towards healthier living, and that has stimulated a demand for non-alcoholic alternatives. There is high interest in the market — startups are getting fresh funding from angel investors, while FMCG majors are looking to buy stakes in the companies. So, at the stage energy drinks are now, I see a similar growth trajectory in the fruit or natural ingredient-based mocktail market in the next five to seven years,” said Gupta.

Source: Punch May 03, 2024 22:32 UTC