How will Silver Lake make money from the deal? Silver Lake thinks there's money to be made in finding new All Blacks fans. Silver Lake wants to try and improve every competition that locals play in, whether it's Super Rugby or the All Blacks. The in-home experience is something that Silver Lake will see as an area where they can add real value. It takes 120 years to build a brand that's worth $3.5 billion.

Source: New Zealand Herald May 30, 2022 07:20 UTC