Over the next decade, they plan to pump hundreds of millions of dollars into the national coffee industry. Not only is he trying to reduce Saudi Arabia's dependency on oil, but he's also attempting to rebrand Saudi identity. Use of the death penalty in Saudi Arabia has nearly doubled since 2015, according to human rights groups. The investment in coffee will flow through the newly created state-owned Saudi Coffee Company, whose slogans include "Coffee has a homeland and a story to be told." There are also plans to open 25 cafes around the world to promote Saudi coffee.

Source: Ethiopian News February 18, 2023 20:00 UTC