Christchurch-based CPA Prue McStay has made a smooth transition from running the books of big Australian corporations to public practice accounting in New Zealand. Prue McStay is a world away from the hurly burly of Myer and Target, where she honed her craft as a corporate accountant. Her company, Astute Mode, specialises in providing accounting and advisory services to the retail, business services and e-commerce sectors for clients in New Zealand and Australia. DAVID KILLICK Prue McStay says the key to providing meaningful strategic input is a deep understanding of each client’s business. This is a boon, says McStay, as it allows public accounting service providers like Astute Mode to concentrate efforts where more value can be added for clients.

Source: Stuff October 13, 2018 16:01 UTC