History is littered with brands that had to be renamed because they became an embarrassment or offensive. * Tip Top to rename Eskimo Pies, Pascall to ditch Eskimo sweet nameEskimo Pie, Eskimo sweetsIn 2020, the makers of Eskimo lollies and Eskimo Pie ice cream bars separately decided to rename the products amid growing acknowledgement of the use of racial stereotyping by brands around the world. Marion van Dijk/Stuff Pascall finally moved with the times and rebranded its Eskimo lollies as Explorers. Tip Top changed the Eskimo Pie to the Polar Pie, and removed the ‘Eskimo’ character from the packaging. The manufacturer was originally unmoved after a complaint in 2009 by Canadian tourist Seeka Lee Veevee Parsons, an Inuit of the Nunavut Territory in Canada, that the Eskimo lollies were an insult.

Source: The Times January 28, 2022 19:00 UTC