MUMBAI: At 29, Spandan Sharma doesn’t own a flat, a car, or even a chair — one of a growing number of Indian millennials bucking traditional norms and instead opting to rent everything from furniture to iPhones. “Millennials in my age bracket want freedom and earlier what was seen as stability is now seen as a sign of being tied down,” Sharma told AFP. “My parents don’t understand the concept of renting furniture at all. The country’s furniture rental market alone is expected to be worth $1.89 billion by 2025, according to consulting firm Research Nester. “Overall consumer behaviour is shifting from owning to renting among millennials due to the flexibility and non-commitment it offers,” Karimpana told AFP.

Source: Pakistan Today December 01, 2019 03:45 UTC