PexelsFrom the block to the yacht, transcending from negative to positive, Notorious B.I.G.’s rags-to-riches life story personifies the American dream. But what lessons can the late rap icon teach us about marketing psychology? This can literally turn a negative into a positive for marketers. In an analysis of how reviews affect sales, it was found that for books by relatively unknown authors, negative reviews increased sales by 45%. 's unparalleled adroitness by positioning your business in the limelight while putting a positive spin on seemingly adverse circumstances.

Source: Forbes March 05, 2018 11:26 UTC