And when you have a conversation with him, it quickly becomes clear how he managed to master online trading in just six months. David’s entry into the online world was not accidental; he’d been looking for ways to expand his market beyond Kiambu. Then five months in, Race to Bangkok was launched, and David was determined to take a shot at winning. “With online customer, you have to be very careful about the quality of your product,” he says. He still maintains his offline shop, but says on any day, his online sales exceed what his shop brings in.

Source: Standard Digital January 31, 2018 09:11 UTC