Their work with traditional wool artisans recently earned international recognition with a mention in The New York Times, spotlighting how grassroots craft collectives from India are shaping conversations on sustainability, handmade economies, and cultural exchange. Giving Himalayan artisans a global voiceFounded in 2012, Kullvi Whims brings together over 300 women artisans who spin, knit, and weave indigenous sheep wool sourced directly from Gaddi shepherds. Co-founder Nisha Subramaniam explained that despite hurdles like tariffs and currency fluctuations, the collective continues to participate in global craft events to ensure small-scale Indian artisans remain visible internationally. Recognition at home and abroadThe New York Times mention adds to their growing profile, alongside domestic recognition. Bollywood actor and Mandi MP Kangana Ranaut recently visited the studio, applauding the women artisans for preserving Himachal’s wool traditions.

Source: International New York Times December 21, 2025 06:41 UTC