They have all collaborated with a new, ethical jewellery brand, Aulerth, to shape exquisite jewellery for the contemporary Indian woman. The stunning pieces swap gold, silver and precious stones for sustainable alternatives like metals recycled from industrial scrap and man-made stones. At Aulerth, we believe this isn’t necessary to create a product that can be cherished on its design and craftsmanship. “That is why we bring the best of design aesthetics celebrating Indian craftsmanship techniques. “Here, gold is so deeply entrenched culturally and socially across generations, I thought that even if we could divert some part of gold jewellery consumption towards our jewellery, it would have a meaningful positive impact,” he signs off.

Source: Indian Express March 26, 2022 23:52 UTC