The tactic of paying so-called influencers and publishers for creating and posting political content is taking off across social media sites. A TikTok spokeswoman said its ban on political advertising also prohibited paid political influencer content. PAID POSTSInconsistent disclosure practices and a lack of transparency tools make it difficult to track political paid partnerships online. She said TikTok removes undisclosed paid political content when it becomes aware of it. While the Federal Trade Commission requires social media influencers and creators to clearly label sponsored posts, the Federal Election Commission (FEC) governs political ads.

Source: Standard Digital October 29, 2020 11:48 UTC