Fox Wants to Reduce Ad Time to Two Minutes Per Hour by 2020, March 6To stem TV’s audience losses when it isn’t showing live sports, executives are searching for ways to reduce commercial time. P&G Argues Too Much Digital Ad Spending Is a Waste, March 1Procter & Gamble Co. slashed spending on digital advertising by more than $200 million and decided it hadn’t lost anything in the process. Happy TV executives spent the rest of 2018 continuing their argument that marketers should reconsider how much they spend on digital. The resulting 360 videos got prominent placement, some on the Times home page, and carried a credit for Samsung. That deal has since ended, but the Times said last month that its third-quarter digital advertising had rebounded after two quarters of declines.

Source: Wall Street Journal December 27, 2018 20:15 UTC