In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience. Personalisation, through bespoke products and personalised services has been listed by international business magazine Forbes as one of the ten biggest business trends for 2024. The games are personalised to each customer based on the data gathered from their past visits and interactions with the app. After all, consumers who find products unique to them are less likely to part with what they believe is their own creation. Big brands like Nike and L’Oreal have the right formula for personalisation and their customers are enjoying a unique experience.

Source: The Star February 16, 2024 09:16 UTC