The era of the traditional “delivery day” effectively came to an end in 2025, as India’s retail ecosystem underwent a fundamental transformation driven by the convergence of e-commerce and quick commerce. The blurring of lines between planned purchases and instant gratification has redefined consumer expectations, with speed emerging as the new industry baseline. Consumer unions intensified calls for regulatory oversight as quick commerce platforms began eroding the margins of traditional Kirana stores. The move aimed to strengthen the watchdog’s ability to assess alleged predatory pricing and deep discounting, particularly in the quick commerce and e-commerce segments. Regulatory scrutiny extended to consumer protection as well, with the CCPA issuing notices to several quick commerce companies over violations related to packaged product disclosures mandated under the Legal Metrology Act.

Source: The Telegraph December 29, 2025 07:33 UTC