Thailand's media spend is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency. In such a scenario, media spending is expected to grow by 5%, he said. Only 5% of brands, he said, would benefit from the fresh outbreak, such as firms dealing with health-related products, but this advantage would not be as strong as last year. However, the fresh outbreak could take a toll on auto, consumer drinks, and department stores, said MI. In 2020, digital ad spending surged 8% to 21 billion baht, an uptick from DAAT's forecast of 0.3% growth.

Source: Bangkok Post April 16, 2021 23:26 UTC