French vehicle ads must promote greener optionsAFP, PARISVehicle advertisements in France are from this year required to include messages encouraging people to consider less-polluting travel alternatives as part of the government’s drive to rein in carbon dioxide emissions. Similar to mandatory reminders to eat healthy on food and beverage ads, the standardized messages are to suggest that drivers adopt more environmentally responsible options when possible. The ads are also required to include a vehicle’s carbon dioxide emission class, a new ranking system to inform consumers about the environmental impact that is part of a widespread climate action law approved by lawmakers in July last year. It’s the first time we’ve had such a direct message from the government,” Hyundai Motor France president Lionel French Keogh said. As part of the new French law, advertising for the most polluting vehicles — those that emit more than 123 grams of carbon dioxide per kilometer, including many popular SUVs — are to be completely outlawed from 2028.

Source: Taipei Times January 02, 2022 04:01 UTC