Stimulating greater imagination is now a key pathway to competitive advantage for all organisations, be they established incumbents or scrappy start-ups. That’s the view of Martin Reeves, senior partner at Boston Consulting Group and co-author of a new book, The Imagination Machine, that aims to show businesses how creativity can drive innovation and success. These include going to the wrong meetings, gate-crashing gathering we are not expected at to bring some fresh thinking, and bringing in thinking from divergent fields. With AI being deployed throughout many organisations, now could be an ideal time to encourage more imagination, the authors suggests. Reeves says free thinking and openness to surprise and its possibilities are crucial.

Source: The Irish Times June 03, 2021 04:18 UTC