The authority, in its first ever sanctioning of the American giant, also ordered Google to "clarify the operating rules of its Google Ads advertising platform and the procedures for suspending the accounts" of certain advertisers. She said the authority had no argument with Google establishing rules for access to its search-based ad services, but "these rules must be clear". Uncertainty about the rules framework for advertisers "may have discouraged the development of innovative sites", the competition authority said. Google has two months to produce a detailed proposal of measures and procedures it intends to implement to bring its practices into line, it said. The company has already been ordered to pay out €945 million in France this year to settle a long-running tax dispute in the French courts.

Source: The Local December 20, 2019 10:52 UTC