A new Comcast bid would be a direct challenge to Disney Chief Executive Bob Iger, whose effort to buy much of Fox was seen as a bold move to cement his legacy and secure Disney's future. The Burbank entertainment giant now might have to raise its bid considerably for Fox. Murdoch, too, would be in a tight spot because he would have to justify for shareholders accepting a lower amount when Comcast was offering more money.

Source: Los Angeles Times May 08, 2018 02:07 UTC