Four markets, four approaches – lessons on how to unlock opportunities in Africa, North Asia, ASEAN and Middle EastWiT Europe puts spotlight on four regions investing in travel and techFour markets with growth promise and opportunities – how do you choose between them? Well, during the WiT Europe track at Phocuswright, the audience was taken on a tour of Africa, North Asia, South-east Asia, Middle East and Africa by four specialists, who shared what they were each working on to unlock the potential as well as their dream scenarios for the future. Africa: A story of love and leapfrogging; Travelstart banks on subscriptions, loyalty and paymentsFirst, for Stephan Ekbergh, CEO of Travelstart, Africa is a love story. It’s started contracting hotels and wants to build the biggest bed bank in the Middle East with Wegobeds. It’s building out Wegopro as the next generation business travel and expense management system, focused on Middle East and APAC.

Source: The North Africa Journal July 04, 2024 13:58 UTC