I believe you can apply this lesson to your social media branding. To further develop and enhance your social media branding, pick the right platform for you, and start small. On social media, you are vying for the attention of your audience so your brand is known and recognized. Be deliberate in your messaging so others who want to support your brand know what they are going along with. To successfully brand yourself on social media, be sure you know who your target audience is and what they want and need.

Source: Forbes March 11, 2019 12:00 UTC