Innovation, like all progress, is the outcome of a collective leap of faith made in the hopes of attaining a better life. It is the same story for the "savings squirrel," a customer archetype that’s giving the financial sector a good challenge. Savings squirrels are educated, well-earning younger professionals without dependents, who mysteriously do not invest their savings. Most likely, savings squirrels are driven by distrust in financial markets and this behavior is exacerbated by the perceived complexity of making smart investment decisions. In the first quarter of 2017, corporate deal participation almost doubled compared to the first quarter of 2016.
Source: Forbes December 29, 2017 02:37 UTC