As a result, demographic trends shape the future of the consumer market. Francese and I sat down to have a far-ranging discussion about demographic trends starting with how profoundly illiterate most retailers are about them. But retailers tend to favor the 24-to-44 age demographic, dismissing the gray-haired shoppers in their midst. “They understood the demographic trends years ago and are continuing to account for them on a monthly and weekly regional basis. As a result, Walmart is flourishing, while so many other retailers are languishing.”See also: 9 Demographic Trends Shaping Retail's Future

Source: Forbes May 05, 2019 11:15 UTC