At my audience development consultancy, we’re working on a dozen brands’ Facebook presences at any given time. Over the past year, despite these brands’ investment in strategic audience development, they each witnessed a clear downward trend in referrals to their site from Facebook. Focus on what would make someone share or comment and build content around it. Utilize Other ChannelsAs an audience development consultancy, one of our top tips to brands is to avoid reliance on a single channel. Facebook and Google in particular change their algorithm quietly and frequently, often leaving brands in a lurch.

Source: Forbes March 09, 2018 13:52 UTC