SoFi agreed to buy a Super Bowl ad, but only if the game went into overtime. Before the game, SoFi had inked a deal with Fox to run a Super Bowl ad if--and only if--the matchup went into overtime. No Super Bowl in NFL history had ever extended beyond regulation play. SoFi only started thinking about buying a Super Bowl ad a few weeks ago, said the company’s Chief Operating Officer Joanne Bradford. When broadcasting the Super Bowl, Fox had made it a habit to sign deals with a handful of advertisers who agreed to run ads if overtime indeed happened.

Source: Wall Street Journal February 06, 2017 21:00 UTC