GettyHow much of a difference does technology make as companies attempt to compete in a digital economy? Signify, formerly called Philips Lighting, now concentrates on delivering data-driven smart lighting solutions, versus simply selling light bulbs. Jones describes four acronyms businesses seeking to get their foothold on the edge of the technology disruption revolution:Leverage OPA — Other People’s Assets. Very simply, disruptors make it easier to get at these assets than the asset-holders themselves have made it, Jones points out. This is “the model where traditional business can fight back against the disruptors,” Jones points out.

Source: Forbes January 25, 2020 03:33 UTC