But in today’s economy of gig work, job hopping and increased competition, brands can struggle to staff loyal, long-term employees. While employees and companies might agree on the value of loyalty, the truth is that employee loyalty is relatively low: According to the Bureau of Labor Statistics, the average job tenure was 4.2 years in 2018. From a business standpoint, employee loyalty matters because it cuts your training costs, can increase innovation and gives you a reliable leadership pipeline from which to grow talent. If you’re worried about employee loyalty, you should hire with loyalty in mind. Match Employees To Their StrengthsWhen your employees feel happy and respected at work, they're more likely to become loyal to your brand.

Source: Forbes December 05, 2019 13:07 UTC