American watchmaker Fossil Group has decided to stop producing smartwatches, ending its years-long effort to bring stylish tech watches to the market. Fossil's exit came as the landscape evolved, with tech giants like Google and Samsung taking over with their own branded devices. Industry analysts say Fossil struggled to compete with the marketing power and resources of the tech giants. With its exit, there is a chance for other players to make up for the lack of sleek, designer tech watches. For now, Fossil says it will focus on its traditional watches, jewelery and leather goods.

Source: Indian Express January 27, 2024 16:16 UTC