Formula E is set to expand even further in the coming seasonsNew Formula E chief executive officer Jamie Reigle will hope to utilise knowledge gained during his time at Manchester United to promote the sustainable racing series. Speaking ahead of the new season, which gets underway in Saudi Arabia this week, Reigle said: “There’s a lot of pattern recognition in terms of the business model [of Formula E and football]. “How you build a business around that is branding, marketing, hospitality and selling tickets, whether it’s American Football, European football or motor racing. I try to take an approach of first principles, to try and understand the business and we go from there. But Reigle has confirmed that Agag still has a big part to play in the direction of Formula E, saying: “The partnership with Alejandro is really important.

Source: Express November 18, 2019 16:52 UTC