NEW DELHI: Shweta Purandare, former secretary general of ad industry regulator Advertising Standards Council of India (ASCI), on Monday announced the launch of a boutique consultancy service called Tap-a-Gain targeted at advertisers, agencies, and small business owners to help them get their advertising communication right and compliant with regulations. It will also offer due diligence for celebrity endorsement and influencer advertising, digital and social media compliance along with communication and social media content strategy. The firm will also help brands substantiate claims made in their advertising campaigns to ASCI in case a complaint is registered against the ad. It currently has a team of four with expertise across social media, business development and legal. To set up Tap-a-Gain, Purandare quit Diageo India where she was heading corporate brand and communications.

Source: Mint June 07, 2021 05:59 UTC