Earlier this month, Gary Vaynerchuk, an entrepreneur and marketer who uses Community, tweeted a video of himself responding to messages on his iPhone. Mr. Vaynerchuk said he has been a Community user for about six weeks and so far loves the platform. He goes through and responds to them within the Community app, and those messages are then distributed to his fans via text. make sure you click the link and add yourself to my phone so I can respond to you.”Why would a celebrity want to text me? “I think some people are more comfortable asking personal questions on text than even on DM,” he said.

Source: New York Times October 15, 2019 19:07 UTC