Now that the market has crashed, a much less ambitious version of NFTs are finding a welcome home in the marketing departments of corporate America. It’s a release model that has proven to be a useful marketing maneuver—in August 2022 Nike offered a 10-piece leisure apparel collection through its CloneX NFT line. Wither NFTsNon-fungible token sales peaked in 2022 as digital images inscribed onto blockchains were at the center of pop culture. Some companies like Nike are incorporating NFTs into their products, bringing virtual images to physical reality. German athleticwear giant Adidas has taken a combined physical and digital approach to using NFTs.

Source: Forbes January 20, 2024 00:07 UTC