Forget Airline Miles. Retailers Pile on Perks for Big Spenders. - News Summed Up

Forget Airline Miles. Retailers Pile on Perks for Big Spenders.


Elite AmEx customers carry the Black Card. Soon, Nordstrom Inc.’s top shoppers will be granted “icon” status. After years of competing for shoppers with discounts, retailers are trying a new approach heading into the key holiday season: wooing their biggest spenders with special services and access to private events. Nordstrom’s revamped loyalty...


Source: Wall Street Journal September 13, 2018 13:34 UTC



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