But Forever 21 went on an aggressive expansion just as shoppers were moving more online. Swedish chain H&M, which has struggled to keep up with competitors, is showing signs of a comeback and is reinventing itself by offering more eco-friendly fashions. Now the fashion chain, which sells $10 jeans and $4 T-shirts, has nine locations in the U.S. and is faring well. For example, online fashion site Asos says that this year, cashmere, mohair, feathers, down silk, bone horn and shell will be banned from its websites. THE RISE OF MICRO TRENDSIt used to be that fast-fashion retailers would embrace one big global trend and push it to their stores.

Source: Philippine Daily Inquirer September 30, 2019 20:26 UTC