In one livestream, Lopez appears wearing a pink bathrobe over his regular clothing as he demonstrates using a handheld vacuum cleaner, at one point testing it on his hair. Chinese agencies are now training foreign hosts in China and recruiting influencers abroad, in hopes of hooking onto a winning pattern. Zhang Zhiguo, CEO of Linkone Interactive, said his firm has been training non-Chinese livestreaming hosts for nearly two years, as brands look to expand abroad. This year, individual channels on e-commerce platform Taobao clocked sales of over 100 million yuan ($14.9 million) during one shopping festival in June. In Southeast Asia, Singapore e-commerce platform Shopee made a similar move as it took on Alibaba’s Lazada in the same region.

Source: Manila Times November 08, 2020 16:07 UTC