There are only 14 Vietnamese cosmetics manufacturers like Sài Gòn, Thorakao, Lana, Biona, Xman and Thái Dương. This is also a reason why they do not bother to advertise much in the domestic market. At the conference, delegates admitted the companies’ products are mostly face and hand cleansers and targeted at low- and middle-income consumers. Foreign brands dominate the market, with 90 per cent of domestic cosmetic companies being their distributors. Korean products have a 30 per cent market share followed by those from the EU (23 per cent), Japan (17 per cent) and Thailand (13 per cent).

Source: Viet Nam News August 22, 2016 01:52 UTC