Ford botches launch of Explorer SUV, putting its CEO back in the hot seat - News Summed Up

Ford botches launch of Explorer SUV, putting its CEO back in the hot seat


He assured them the redesigned Explorer SUV that would be rolling out months later would be a proof point. Thousands have been shipped 270 miles away to another Ford plant for rework. The botched Explorer launch puts Hackett back in the position he was early this year — testing the patience of investors. By pointing to the SUV as one of the first products he influenced, the CEO staked his reputation on it. LaNeve told analysts Oct. 2 that the Chicago plant had started shipping Explorers directly to dealers.


Source: Los Angeles Times October 22, 2019 12:56 UTC



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