For a year that began with celebrity-rich Super Bowl ads and moldy Whoppers, the Covid-19 crisis quickly forced marketers think more creatively. To help choose our inaugural Forbes Marketing Awards, we consulted Dipanjan Chatterjee, a marketing analyst at Forrester, and Charles Taylor, a Forbes.com contributing writer and marketing professor at the Villanova School of Business. “The QR codes have been around, but not as much as they are going to be. However, the hundreds of advertisers that boycotted Facebook in July drove new discussion about the social network’s content moderation practices and policies. However, the 30-second spots during the Big Game were maybe the longest that some people watched Quibi content before the company announced plans to close down in October, just six months after it launched.

Source: Forbes December 30, 2020 12:56 UTC