On Tuesday, in a move that surprised next to nobody in the corporate-sponsorship world, True North Sports & Entertainment announced the MTS Centre is becoming Bell MTS Place. The name Bell MTS Place, however, does not exactly roll off the tongue easily. The unwieldy, five syllables of "Bell MTS Place" ought to bring The Phone Booth back into vogue, whether or not True North is on board. Definitely Not The Rogers CentreWhen True North announced the name change on Tuesday, it issued an artist's conception of the new signage at Bell MTS Place. MTS Centre as it appeared in 2016, minus the digital alteration of the NewPort Centre's east and north-facing facades.

Source: CBC News May 31, 2017 21:02 UTC