But there’s another cultural marker at play: For the first time ever, the three best-selling beers in America are all light, reduced-calorie domestic lagers. Craft beer fans, of course, have long mocked macrobrews as watery and flavorless, and that quest for beer with more intense flavors and aromas is what has propelled craft beer to a $23 billion industry. Kona’s Kanaha Blonde Ale, which has only 99 calories, has joined the best-selling Big Wave Golden Ale in the Hawaii brewery’s year-round lineup. They’re also pricier than Big Beer: At stores around D.C., a six-pack of Michelob Ultra frequently runs $1.50-$2.50 less than GFB or Dayblazer. “For a lot of folks who are drinking it, they’re not craft beer fans looking for a specific style.
Source: Washington Post January 13, 2018 15:00 UTC