Live Streaming, Established Revenue Model Attracting PublishersTwitter’s amplify program allows media companies to sell and run pre-roll ads on their videos. Twitter is in an advantageous position given its established revenue model, but its lower user base acts as a dampener. The company is focusing on news and live videos to differentiate itself from other players. Lack Of Scale, Lower User Base Key ChallengeTwitter’s biggest challenge in attracting more publishers to its platform is its significantly lower user base compared to Facebook. However, Twitter is working on ways to increase its videos views and new feature “top videos for you” can potentially engage viewers better.

Source: Forbes February 17, 2017 13:34 UTC