Fewer bad locations is not a solution. As Macy’s has reopened, it is back to running one-day sales as if nothing has happened over the past four months. It’s why each needs to be looking at a total reinvention rather than just reorganization. But in the end it was just a very good Penney store and that may not be enough to cut the retail mustard. Macy’s and Penney simply being better at being Macy’s and Penney is a path to retail extinction.

Source: Forbes June 28, 2020 17:37 UTC