Jay Z and Beyoncé welcomed twins to the world this past weekend, but hip-hop's second-wealthiest mogul didn't take long to get back to business. Jay Z's new album, 4:44, was announced through a tweet directing fans to the website of his Sprint-backed Tidal streaming service. For Jay Z, the timing of 4:44 is everything. With the launch of 4:44 announced within hours of the birth of his twins, it's clear Jay Z's album is right on time. For more on the business of media & entertainment, sign up for my email newsletter, follow me on Twitter and check out my biography of Jay Z.

Source: Forbes June 19, 2017 16:52 UTC