For Fashion Brands, Green Is the Hardest Color to Sell - News Summed Up

For Fashion Brands, Green Is the Hardest Color to Sell


BloombergIf the fashion world wants to have less of an impact on the planet, the best solution would be to produce less. But well-known brands still seem to think sales can keep ticking up as usual. Global fashion chains are starting to talk about a radical overhaul of the clothing business. To fix this, brands want to become more "circular," which would involve changing every part of the fashion supply chain. If shoppers take notice, more mainstream fashion labels might struggle to meet their growth targets, considering their resistance to raising prices.


Source: Bangkok Post November 08, 2021 09:15 UTC



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