Building on this landscape, Coca-Cola facilitated the return of the FIFA World Cup™ Original Trophy to India after 12 years and amplified the moment with the first-ever Coke Studio Bharat Live. The FIFA World Cup Original Trophy tour arrived in Delhi on 11 January 2026 at NSIC Exhibition Ground, followed by Guwahati on 13 January 2026 at ACA Stadium, Barsapara. For football fans, this was a rare opportunity to see the Original trophy up close, not on screens, but in real life. Across both cities, fan interactions, spontaneous singalongs and meet-and-greet moments contributed to the live format, reinforcing Coke Studio Bharat’s role as a cultural connector. The initiative also reaffirmed Coca-Cola’s long-standing association with football and the FIFA World Cup.

Source: The Star January 20, 2026 09:18 UTC