"Not only do we remain the home of Premier League football but also the home of top quality drama, entertainment, comedy and other sports," said its UK CEO Stephen van Rooyen. "Despite more games being available, the Premier League has failed to maximise its prized asset," he said. "This suggests that there is clearly a ceiling that consumers are willing to pay for watching Premier League games and subsequently what providers are willing to bid for." The Premier League, however, said it was "extremely pleased" that BT and Sky continued to view its matches as an important part of their offering. The Premier League said it still had interest in the last two packages from multiple bidders.

Source: The Star February 13, 2018 20:06 UTC