The switch to more simplified shapes and a fresh colour hasn’t altered the brand’s friendly, recognisable look, though. “We’re very excited to deploy our refreshed brand image and spread our new signature pink,” says global chief marketing officer Julian Dames. “We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders,” says Dames. “Not only are uniforms eye-catching in pink, but the rider jackets are also lightweight and water-resistant. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe.”

Source: The Nation Bangkok December 12, 2017 18:23 UTC