According to Universiti Teknologi Mara (UiTM) consultant endocrinologist Prof Dr Rohana Abdul Ghani, food noise is a medical term used to describe persistent thoughts about food, even when the body isn’t physically hungry. These hormones work together to regulate food intake and body weight, explains Prof Rohana. Understanding the journeyConstantly thinking about food can lead to impulsive eating and make it harder to maintain healthy habits. “The goal is to empower patients to understand that obesity is not a failure of willpower,” Prof Rohana explains. Reducing food noiseClinical data shows that certain weight-loss medications can significantly reduce food noise.

Source: The Star February 11, 2026 11:05 UTC