Instances like these are the vanguard of a food delivery boom that is increasingly taking over small-town India. “In smaller cities, delivery orders have gone up disproportionately over the last six-eight months," said Kabir Jeet Singh, founder of Burger Singh. This just means that the food delivery companies are being used (for the first time) by new internet users." In such cases, the families have now turned to food delivery apps. Online food delivery gross merchandise value has increased to $1.7 billion in 2018, from $750 million in 2017, according to RedSeer Consulting.

Source: Mint July 01, 2019 17:37 UTC