Multinational food and drink companies have “cheated and misled” shoppers in eastern Europe for years by selling them inferior versions of well-known brands, according to the European commission’s most senior official responsible for justice and consumers. “I have spoken to representatives of traders and producers and they keep producing the same argument: they are adapting the product for the national taste, and they are producing products for local markets using local products. Read moreA spokesman for Lidl said: “Together with our suppliers, we set strict quality specifications for all of our internationally sold own-brand products. It must also be stressed that whatever the recipe, our food always meets European standards and remains the safest in the world. The companies currently in the spotlight have rigorous quality management systems in place to ensure consistent quality across their brands all over the world.”

Source: The Guardian September 15, 2017 16:01 UTC